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India Decorative Rug Market Share, Size and Outlook 2025-2033

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Last updated 12 days ago

India Decorative Rug Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 150.68 Million

Market Forecast in 2033: USD 292.90 Million

Market Growth Rate: 7.07% (2025-2033)

The India decorative rug market size was valued at USD 150.68 Million in 2024 and is expected to reach USD 292.90 Million by 2033, exhibiting a growth rate (CAGR) of 7.07% during 2025-2033.

India Decorative Rug Market Market Trends:

The India decorative rug market is experiencing dynamic trends propelled by changing aesthetics and consumer tastes. One of the leading trends is the increasing popularity for sustainable and handmade rugs, with consumers opting for green materials such as organic cotton, jute, and recycled materials, indicating a move toward green lifestyles. Besides, the combination of classic Indian patterns with modern designs is becoming popular, as companies mix heritage prints such as paisley and mandala with simple designs to attract urban consumers. The growth of personalized rugs is another major trend, with websites providing customized sizes, colors, and designs to match varied interiors.

In addition, there is growing demand for luxury and artisanal rugs, fueled by high-end consumers looking for statement pieces for contemporary homes. Essentially, the growth of e-commerce and social media advertising is increasing accessibility, with virtual showrooms and influencer marketing driving brand awareness. These trends reflect a market evolving to sustainability, customization, and digital interaction.

India Decorative Rug Market Scope and Growth Analysis:

India decorative rug market growth and size analysis depict a dynamic industry with ample opportunities. The market is driven by a comprehensive product range comprising handwoven, machine-made, and designer rugs for the residential, commercial, and hospitality segments in urban and semi-urban regions. Furthermore, India's vast and culturally diverse population, combined with increasing disposable incomes, widens its ambit, driving demand in urban centers such as Delhi, Mumbai, and new tier-2 towns. India's vibrant real estate and interior design business also encourages the demand for high-quality and functional furnishings.

Also, the industry is supported by a vibrant platform of traditional weavers, modern producers, and international brands competing to innovate in quality and design. Essentially, the rising emphasis on home decor, rising urbanization, and a robust export market to Europe and North America open new growth opportunities, while extensive retail networks, including online, increase reach. The emphasis on craftsmanship and cultural narrative also aids in growth. Overall, these factors place the India decorative rug market in a position to continue growing, riding on its artistic heritage and economic momentum, as shown below.

India Decorative Rug Industry Segmentation:

Product Type Insights:

  • Machine-Made Rugs

  • Hand-tufted Rugs

  • Hand-knotted Rugs

  • Others

Application Insights:

  • Residential

  • Commercial

Distribution Channel Insights:

  • Online

  • Offline

Regional Insights:

  • North India

  • South India

  • East India

  • West India

Application Insights:

Competitor Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Other key areas covered in the report:

  • COVID-19 Impact on the Market

  • Porter’s Five Forces Analysis

  • Strategic Recommendations

  • Market Dynamics

  • Historical, Current and Future Market Trends

  • Market Drivers and Success Factors

  • SWOT Analysis

  • Value Chain Analysis

  • Comprehensive Mapping of the Competitive Landscape

  • Top Winning Strategies

  • Recent Industry News

  • Key Technological Trends & Development

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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The market report offers a comprehensive analysis of the segments, highlighting those with the largest . It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

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India decorative rug market share
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